DRIM

01. Introduction

DRIM is a decision-making framework for DevRel resource allocation. It uses a simple 0–100 scoring model that helps DevRel teams decide what to work on. Instead of guessing between blogs, docs, videos, or events, DRIM gives you a structured way to score each option based on effort, demand, potential impact, and resources.

It doesn't predict exact outcomes; it helps you make smarter and more intentional decisions before you invest your time and resources.

02. The Problem

DevRel teams work with endless possibilities - blogs, docs, videos, events, workshops, community, tutorials, demos, samples, and more. But choosing what to work on next often feels like a guessing game, and if you are a startup, then good luck starting your DevRel journey without any historical data.

Most DevRel teams just try different things and see what sticks. Every action, successful or not, costs time, money, and resources. That’s expensive, time-consuming, and forces teams into constant experiments, which leads to high costs for the company.

The real issue isn’t measurement. It’s the absence of a decision model that helps DevRel teams choose input options wisely before committing effort.

So, we need a simple way to make smarter decisions to evaluate different input options and allocate resources wisely.

02. The Solution

DRIM (DevRel Impact Model) is my attempt to solve this. It’s a decision-making framework that uses a simple 0–100 scoring model. Each potential activity, like a blog post, video tutorial, conference, or documentation update, gets evaluated against a set of core variables like effort, demand, potential impact, and resource cost.

Instead of endless experiments, DRIM helps you compare ideas, rank them, and choose the highest-value option. It works for single decisions (like scoring one blog idea), homogeneous comparisons (like choosing between events), and heterogeneous comparisons (like deciding between writing docs or video tutorials).

DRIM doesn’t try to predict exact outcomes. It gives teams a structured, evidence-informed way to prioritize their work and allocate DevRel resources with clarity, not guesswork.

With DRIM, you can decide smarter, faster, and with more confidence, no matter if you’re choosing between two blog ideas, evaluating two events, or comparing different content formats entirely.

03. Origin Story

Abinash Sahoo

Creator of DRIM